Do you have a know-it-all coworker you have to put up with? Or perhaps a friend who is always an expert on any topic? Would you consider them a credible source of information? I bet you don’t. Well, Google’s search engines think the same way too.
When I started blogging, I would write about random topics. While it drew some traffic from friends and family, it led nowhere in the long haul.
After much research, I learnt that I need to stick to a niche for Google to take me seriously. But figuring out my best niche for blogging was not easy.
In this article, I’ll be sharing 6 steps that you can use to identify YOUR ideal niche for blogging. But before we begin, let’s clear the air on some basics:
What is the meaning of a niche?
Niche is a fancy word for specialization. It is the specific subject or topic that you are choosing to create content around.
When starting out as a blogger, it is best to pick one niche and create as much content around it as possible. And then when you have an audience base, you can broaden your topics to a parallel niche.
Niche vs Micro Niche
A Micro niche blog is a highly-specific blog that caters to a narrow audience group.
Micro niche blogs have low competition but also have low search volumes. As a new blogger, it is better to stay away from micro niches.
Is it really important to go niche?
Niche blogs are authoritative. According to Backlinko, Google uses over 200 ranking factors in their search algorithm to determine what results to display on the search engine results page (SERP).
Google’s three main ranking factors are:
- Relevance – How relevant is your content to the search term?
- Authority – Is your site credible and authoritative?
- User signals – How are you users engaging with the content?
That’s why to stand out from competition and to rank better on SERP, you need to focus on a niche to build authority.
Steps to build authority:
- Get clear on your target audience and your content’s purpose.
- Figure out what terms your target audience are googling(keywords) and their search intent (What are they trying to achieve?).
- Check out the top 5 search results for your targeted keyword/blog topic in SERP and identify the content gaps. Create content that addresses these gaps.
- Use both external and internal links in your blog posts.
- Focus on building backlinks. When your blog has a lot of links from other credible sites, it builds your authority.
Profitable Niche Site Ideas for Blogging in India
As humans we deeply care only about 3 things: our health, our wealth and our relationships. There are hundreds of niches out there. But all niches fall under one of these broad categories. Below are some of the most evergreen niche ideas that generate income. Use these niche site ideas to start your blog for Indian audience:
- Sarkari Jobs
- Weight Loss
- Cricket/Indian Premier League
- Bollywood News
- Making Money Online
- Hair And Skin Care
- Food Recipes
Mistakes to avoid when picking a Niche
Mistake #1 Choosing a niche only because it is profitable
Who doesn’t want to make money online? But starting a blog is the same as starting any business. While you don’t need to be an expert on your niche, having some amount of knowledge is helpful.
If your only motive for choosing a niche is the money, you stand less chance of succeeding in it. The two main reasons why most blogs fail are inconsistent blogging and bad content strategy. When you don’t fully understand a topic, how will you be able to find blog ideas or create valuable content?
Mistake #2 Picking a niche without a clear understanding of your blogging purpose
- What’s your blogging intent?
- What are you trying to achieve in short and long term?
- Are you blogging to build a personal brand?
- Or are you trying to make money by convincing your readers to buy products through affiliate links?
When you are vague about what you want to achieve, you are most likely to end up with a niche that is too wide or narrow.
Mistake #3 Not Researching the Niche
No two people think alike. While you may think baby car accessories is a good niche, it may be too specific. And that is why it is extremely important to research your niche before jumping in. Gaining some insight on what your potential audience like and how they search for it is crucial.
Mistake #4 Choosing a very specific domain name
When choosing a domain name, take a step back to think if you have room to expand your blog in future. It is best to steer clear of very specific domain names.
How to figure out your best niche for blogging?
Step #1: Make a list
Make a list of skills, passions and interests. You’ve probably done this step inside your head already. But it is really important that you take a piece of paper and try it once again. Brainstorming might help you identify a unique niche idea by combining overlapping interests.
Step #2: Find out if there is a demand
Use keyword research tools to see if there is a demand. It is really important to understand what topics people are looking for and the search volumes in your potential niche. As an aspiring blogger, it is better to choose a niche with low competition and decent traffic.
While there are many paid tools that you could use to figure if your niche idea is sustainable and profitable, as an aspiring blogger, you can use Google Keyword Planner and Ahrefs Keyword Generator to get these data for free.
Step #3: Analyze your competitiors
Your next step is to find out the most successful bloggers on the niche and analyzing their content. What are their most popular posts? What keywords do they rank for? Are they using more visual elements? How hard will it be to compete with them? How are they monetizing their blogs? Ahrefs Keywords Explorer, SpyFu, Similar Web are some competition analysis tools.
Step #4: Make a decision
Now that you have all the information you need, it is time to decide on a niche and test the waters.
Your Next Steps:
Once you’ve decided on a niche, it is time to buy your ideal domain name and set up your blog.
So what’s your niche? Leave a comment below.